Mayor Ras J. Baraka, Grammy Award Winner, Kelly Rowland and Silento partnered with M&Ms World who's pop up store located at 744 Broad Street, Newark, NJ (open 10a.m. to 7p.m.) delivers a give out of free candy and costumes to Newark Youth. Yesterday and today, M&Ms "pop up shop" will be distributing candy and costumes to Newark youth at no charge to promote safety for Happy Halloween goers.
Newark, NJ -- M&M'S World, the retail store dedicated to all things M&M'S (trademark), has opened a "pop up shop" located at 744 Broad Street, Newark, NJ temporarily designed for Newark children to take advantage of a safe Happy Halloween season. The M&M'S "pop up shop" will be distributing candy and costumes to Newark youth at no charge yesterday and Tuesday in the City of Newark retail district. The "pop up shop" will be operating between 10 a.m. to 3 p.m. today to connect with Newark residence as a former 1941 factory resident located at 285 Badger Avenue in Clinton Hill, as a company called "M&M Limited." What ever was left over from yesterday's giveaway is just that.
According to a press release, the former company was named for the two founders, Forrest E. Mars, Sr., and Bruce Murrie. During the World War II era, an immense demand for candy was placed upon the company and was exclusively sold to the US Army Forces with distributions in mess halls and field ration packs. The factory later moved to a bigger quarters at 200 North 12th Street in Newark were it continued until 1958, until the company moved to a bigger facility in Hackettstown, NJ. Today, "pop up shops" since 1910 are now the new store's highlights which include a Candy Wall with 22 colors of M&M'S (trademark) Chocolate Candies and a variety of flavors. Also, as an additional treat for kids is the new Star Wars-themed merchandise which includes the Red M&M'S character dressed as a firefighter to promote October's Fire Prevention Month.
Instead of the promotion to deploy street teams into the City of Newark to drive awareness, M&M's partnered with Grammy Award Winner, Kelly Rowland and Viral Sensation, Silento to promote safety to the Newark Youth by distributing Free Candy and Free Costumes, Facepainting, Caricature Drawings, Balloonists, and Youth Activities to encourage everyone to visit the store. To bring more information about the M&M'S World SoHo pop-up store, follow the brand on Facebook (www.facebook.com/mmsworld), Instagram (www.instagram.com/mmsworld_nyc) and Twitter (www.twitter.com/mmsworldstores).
If you missed yesterday's event, then you missed the opportunity to obtain former Destiny's Child singer Kelly Rowland meet and greet, signed autographs, and pictures. You can still follow Ms. Rowland at Facebook (www.facebook.com/KellyRowland) or Instagram (www.instagram.com/kellyrowlandbr) or Twitter (www.twitter.com/KELLYROWLAND) Silento also joined in on the meet and greet event yesterday and can be followed at Facebook (www.facebook.com/realsilento) or Instagram (www.instagram.com/thereal_silento) or Twitter (www.twitter.com/TheRealSilento)